Unati Behan Unati Behan Unati Behan
A New Economic Identity for Rural India
Building the world’s largest women-led cooperative.
Introducing the Unati Behan model: a cooperative platform empowering women, connecting farmers, and rebuilding India’s rural value chain on principles of shared prosperity.
Bharat Ki Nayi Pehchan
The Prosperity Paradox: A Disconnected Rural Value Chain
Despite vast potential, India’s rural economy is fragmented. Farmers lack direct market access, millions of women are underemployed, and consumers seek trusted, quality products. This disconnect limits prosperity for all.
Limited market access and price realisation, often earning 15–20% less than fair value.
10 crore rural women are mobilised into Self-Help Groups, yet a majority seek sustainable, dignified livelihoods.
Seeking affordable, quality-assured products with transparent sourcing and a connection to the food’s origin.
The Solution: The Unati Behan, a Sister of Progress
We are rebuilding the value chain around a trusted, human connection. The Unati Behan is a tech-enabled community entrepreneur who directly links farmers to consumers, powered by a cooperative where everyone shares in the success.
“Nobody owns it, everybody runs it.”
A National Convergence: Why This is the Moment for Unati
The Unati model is strategically positioned at the intersection of three major forces, creating an unprecedented opportunity for scale and impact.
Supportive National Policy
The National Cooperative Policy 2025 aims to create a "vibrant, inclusive, and future-ready' sector. Unati directly delivers on national missions like 'Sahkar se Samriddhi' (Prosperity through Cooperation) and creating 'Lakhpati Didis'.
Widespread Technology Adoption
With 596.6 million WhatsApp users in India, digital platforms are the new grassroots infrastructure. Our 'digital-first' model leverages existing technology for immense scale and transparency.
Rising Consumer Demand
Consumers are increasingly seeking trusted, sustainable, and transparently sourced products. The Unati Behan builds a direct-to-consumer relationship founded on trust and authenticity.
The Unati Behan is More Than a Sales Agent
She is a trusted, multifaceted entrepreneur who integrates commerce with community well-being, becoming an indispensable part of the local ecosystem.
A Digital Backbone for a Grassroots Movement
We are a ‘digital-first’ cooperative, using a suite of simple, effective tools to empower our network, ensure transparency, and enable quick commerce even in rural areas.
Future-Ready Vision
Integrating Al for personalised wellness advice based on Swasthya Kundli data, and Blockchain for complete, immutable farm-to-fork traceability to build ultimate consumer trust.
Built on a Foundation of 22+ Years of Cooperative Excellence
The Unati Behan model is powered by UAMMCL, a pioneering agri-cooperative with a two-decade history of delivering quality, scale, and trust.
Years of Experience
Established in 2003, with a deep, practical understanding of complex agricultural value chains and community mobilisation.
1,600+ Members Strong
A self-sustained enterprise with 320 direct employees, 80% of whom are women, forming the backbone of our operations.
Trusted by Leading Brands
A proven contract processing and private labelling partner, meeting the highest quality standards for major national corporations.
Certified Quality
USFDA, FSSC 22000, and ZED Gold certified facilities, ensuring our products meet stringent international and national standards.
Structure Of Unati Behan
